We often talk about driving electric cars, flying less, and recycling. But very rarely do we talk about what's in the bathroom cabinet.
Yet, we make a choice every morning.
Every time we buy a moisturizer, serum, or makeup, we also choose what raw materials we want the industry of the future to invest in.
Many traditional skincare and cosmetic products contain ingredients of fossil origin. These can include silicones, mineral oil, synthetic polymers, and other petrochemically produced substances. They often provide a quick feeling of softness and a silky finish – but they are not always biodegradable and they rely on a raw material chain that begins with fossil oil. At the same time, there is a major transition underway in the industry towards more renewable and biodegradable alternatives.
We believe that this transition needs to happen faster.
It's not just about what's good for your skin.
It's about our oceans.
About our waterways.
About the raw materials of the future.
And about the society we want to leave behind.
This summer, once again, we are seeing extreme heatwaves and extensive forest fires affecting Southern Europe. Spain has once again experienced temperatures up to 45 degrees, and large areas have been hit by severe fires. Scientists are clear that climate change increases the risk of these types of extreme events.
Will an organic serum stop climate change?
No.
But the choices of millions of people make a difference.
Every time we choose products based on renewable raw materials instead of unnecessary fossil ingredients, we send a signal to the market about what kind of innovation we want to see more of.
At YAG, we have therefore chosen a different path.
We develop our products in Sweden with a focus on organic and plant-based raw materials whenever possible. We choose ingredients that provide real benefits for the skin – not just a temporary feeling of softness. We believe that future skincare should combine science, high performance, and respect for nature.
Choosing organic is therefore about more than a face cream.
It's about the footprint we leave behind.
Every purchase is a vote.
The question is, which future do you want to vote for?
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About YAG
YAG Sweden develops and manufactures high-performance skincare in Sweden. Our philosophy is Performance Clean Beauty – where modern dermatological research meets the intelligence of nature. We believe that skincare should deliver visible results, with care for both the skin and the planet.
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