The Beauty Guide

Mineral foundation – What is it and why should you use it?
Have you ever wondered what really makes a foundation good – both for your skin and your makeup? If you are looking for a natural, skin-friendly, and long-lasting base, then... Read more...
Aloe vera – a miracle ingredient for your skin
Aloe vera has been called the "desert lily" for centuries and used in traditional medicine worldwide. Today, it is a staple ingredient in skincare, from soothing after-sun gels to moisturizing... Read more...
Get radiant skin with Kakadu Plum Oil – Nature's own superpower!
Discover the natural magic of Kakadu plum oil, a golden elixir from the Australian wilderness that nourishes, brightens, and protects your skin. With an exceptional level of vitamin C, this... Read more...
What does your mineral makeup contain? Learn to understand the ingredients
Mineral makeup has become a popular choice for those who want a more natural and skin-friendly makeup routine. But what exactly does your mineral makeup contain, and how do you... Read more...
How plant-based antioxidants give your skin a natural glow
As more people seek beauty products that nurture rather than cover, interest in natural skincare and mineral-based makeup has soared. And for good reason – products rich in plant-based antioxidants... Read more...
Step-by-step: Natural everyday makeup with mineral products
Creating a fresh and natural everyday makeup look doesn’t have to be complicated – quite the opposite! With the right products, you can quickly achieve a radiant and fresh look... Read more...
Why cruelty-free and vegan beauty is so important
As awareness of animal rights and sustainability grows, more and more people are choosing to switch to cruelty-free and vegan beauty products. But what do these terms really mean, and... Read more...
The connection between stress and skin health – how to keep your skin happy
Stress is a natural part of life, but when it becomes prolonged, it can affect both our physical and mental health. One of the most noticeable effects of stress is... Read more...
Support ethical beauty – why fair and sustainable ingredients matter
In a world where we all strive to make more conscious choices, the beauty industry plays an important role. When we think of beauty products, we might primarily think about... Read more...
Seasonal Skincare – How to Protect Your Skin in Sweden’s Climate
Sweden's climate varies significantly between seasons, which places high demands on our skincare. From cold, dry winters to warm, sunny summers, the skin needs tailored care to stay healthy and... Read more...
What is Algica® and diatoms in YAG's results-driven skincare?
Algica® is a completely natural, (clinically proven through research) high-tech skincare ingredient extracted from the shell of diatoms (silica algae). These algae have evolved over millions of years to withstand... Read more...
The super ingredients that give you radiant skin
The Modern Quest for Radiant Skin In Sweden, we have long valued skin that looks healthy and natural rather than one covered in layers of makeup. This pursuit has shaped... Read more...
That is why Minerals are the gentlest choice for your eyes
What Makes Mineral Eyeshadow Unique? In Sweden, we have a deeply rooted appreciation for pure, natural ingredients, whether it’s the food on our table or the design in our homes.... Read more...